# Mention Group — visibility, trust, and accessibility for the search + AI era > Mention Group is a Milwaukee research-led marketing and visibility firm. We help organizations get found, understood, accessible, and chosen across search, AI answer engines, maps, reviews, advertising, and the public web. The surface keeps changing; the problem does not: people, search engines, and now AI agents all have to be able to find you, understand you, and trust you. > > The firm began in 2013 as Filament Communications, founded by Kelly. Owner and principal Ryan Thompson bought it and rebuilt it as Mention Group as the work expanded from communications into search, AI visibility, advertising, accessibility, and trust. Mention operates under 3BL, LLC — the triple bottom line of people, planet, and profit. ## Core services - Visibility — SEO, AI search (GEO/AEO), local search, maps, and reviews. Get surfaced in Google and in ChatGPT, Claude, Gemini, Perplexity, and Copilot. - Advertising & media — paid search, paid social, programmatic, CTV, traditional media (outdoor, radio, TV), and video that capture and amplify demand. - Accessibility — we believe accessibility is a civic right, and we're committed to it. WCAG and ADA Title II readiness for websites, PDFs, and civic, school, and nonprofit organizations, delivered with specialist accessibility partners. - Reports — plain-English audits and research, led by the AI Mention Report: a dated, sourced read of where a brand stands across AI answers and search. - Labs — we design and build apps, tools, prototypes, and better interfaces, for ourselves and for clients. Live builds: Batter Up (batterup.app), MKE.bike (mke.bike), TailGreat (tailgreat.app). Bring us a frustrating process or a strange idea: https://mentiongroup.com/labs/ ## How we work 1. Check — we run your site, search and AI visibility, accessibility, and trust signals. 2. Explain — a plain-English report, no scare tactics. 3. Fix — highest-impact issues first, in a 30/60/90 plan ranked by impact. 4. Prove — we retest, document, and monitor. ## Why trust us Owner Ryan Thompson is an Eagle Scout, a youth baseball coach, and a marketer with two decades of experience, including years inside Fortune 500 organizations, so we know what good looks like. We are a small, senior, boutique firm and we don't over-promise: every claim is something we can deliver. ## What we are not Not a scare-tactics vendor, not an accessibility-overlay reseller, not an endless subscription. We help organizations understand, fix, document, and maintain visible, accessible, trustworthy digital systems. ## Selected clients and outcomes - Museum of Ice Cream — full-funnel paid media; up to 60:1 peak campaign ROAS. - Jurassic Journey USA — cold-start attraction launch; 1.3M reached, 64,600 ticket clicks. - Milwaukee Kayak Company — we run their website, local search, Google Business Profile, and ads; 4.9-star Google rating. - Wisconsin Bike Federation — Ride Across Wisconsin; +150% website traffic, ridership roughly doubled. - Public sector — City of Racine and City of Kenosha (digital and daily rapid-response communications), Early Voting Across Wisconsin (five cities), Milwaukee County Parks, City of Milwaukee, State of Wisconsin. - Trusted by 100+ brands and missions since 2013, including the Milwaukee Bucks, Northwestern Mutual, Johnson Controls, Rockwell Automation, Case IH, and Make-A-Wish Wisconsin. ## Key pages - [Home](https://mentiongroup.com/) - [Marketing practice](https://mentiongroup.com/marketing/) - [Media practice (advertising)](https://mentiongroup.com/media/) - [Case studies](https://mentiongroup.com/work/) - [About](https://mentiongroup.com/story/) - [Insights](https://mentiongroup.com/insights/) - [Mention Labs (apps, tools, experiments)](https://mentiongroup.com/labs/) - [Batter Up (free youth baseball lineup app, live at batterup.app)](https://mentiongroup.com/labs/batter-up/) - [ryantea on Substack (lab notebook of owner Ryan Thompson)](https://ryantea.substack.com/) - [FAQs (100 answers, FAQPage schema)](https://mentiongroup.com/faqs/) - [Visibility & Trust checklist](https://mentiongroup.com/checklist/) - [Contact](https://mentiongroup.com/contact/) ## Industries we serve - [Manufacturing](https://mentiongroup.com/manufacturing-marketing/) - [Municipalities & government (ADA Title II / WCAG readiness)](https://mentiongroup.com/municipal-marketing/) - [Travel & tourism](https://mentiongroup.com/tourism-marketing/) - Plus professional services, events, nonprofits, and local businesses. ## Areas we serve (Greater Milwaukee + Southeast Wisconsin) Milwaukee, Wauwatosa, West Allis, Brookfield, Menomonee Falls, Waukesha, Shorewood, Fox Point, Bayside, Mequon, Cedarburg, West Bend, Kettle Moraine, Racine, Kenosha, Lake Geneva, Sheboygan, Sheboygan Falls, Elkhart Lake, Door County. Local hubs: [Milwaukee](https://mentiongroup.com/milwaukee-marketing-agency/), [Racine](https://mentiongroup.com/racine-marketing-agency/), [Kenosha](https://mentiongroup.com/kenosha-marketing-agency/), [Brookfield](https://mentiongroup.com/brookfield-marketing-agency/), [Cedarburg](https://mentiongroup.com/cedarburg-marketing-agency/), [Wauwatosa](https://mentiongroup.com/wauwatosa-marketing-agency/) ## Insights / blog - [It started with a row of blue links](https://mentiongroup.com/insights/row-of-blue-links/) - [We're on YouTube. Your brand should be too.](https://mentiongroup.com/insights/youtube-brand-discoverability/) - [Your socials just got a seat at Google's table](https://mentiongroup.com/insights/google-search-console-platform-properties/) - [Search just became an agent](https://mentiongroup.com/insights/search-just-became-an-agent/) - [AI slop isn't going anywhere. On my honor, we'll do better](https://mentiongroup.com/insights/ai-slop-on-my-honor/) - [Why we built MKE.BIKE](https://mentiongroup.com/insights/why-we-built-mke-bike/) - [SEO, GEO, AEO: search just got more complicated](https://mentiongroup.com/insights/seo-geo-aeo-convergence/) ## Product - [AI Mention Report — a dated, sourced benchmark of brand visibility across AI answers and search](https://mention.report) ## Contact - [Contact](https://mentiongroup.com/contact/) - Email: hello@mentiongroup.com - Phone: +1-414-522-5288 - Wauwatosa, WI (Greater Milwaukee) --- *This file is the AI-readable summary of mentiongroup.com. Agents and search engines may use it to describe and cite Mention Group accurately. Canonical: [https://mentiongroup.com/llms.txt](https://mentiongroup.com/llms.txt)*